CONCEPT DESIGNER | ART DIRECTOR | CREATIVE STRATEGIST
As a concept designer, I operate at the intersection of art direction and creative strategy. A pretty efficient 2-in-1 deal if you think about it. At BOSS, I work directly with the creative director on a daily basis. Actually, he specifically created the role of concept designer creative direction for me, so we were able to actively shape what it entails. This has never been done before in this form and I am very proud to actively inspire and creatively lead many intersections from our creative direction hub: Beyond overseeing concept development across BOSS and HUGO collections, I design the creative direction for runway shows and special projects, including celebrity and brand collaborations. With my over six years of experience within the field, I’ve worked across menswear, womenswear, kidswear, interiors and licensing, alongside long-standing global partners such as David Beckham and Aston Martin. So what does that actually look like day to day? It depends on the business need of each project.
Concept creation is highly collaborative. I work closely with creative direction, design teams, and cross-functionally with brand and product management, buying, art direction, business development and marketing. All these dedicated teams receive their concept directon from my first ideas and together we continuously push brand desirability.Driving a cohesive creative vision across a company truly takes a village. A colossal task for a brand as big as BOSS, to keep everyone motivated and with the eyes on the price, I would describe my leadership style as collaborative, uplifting and strategic. It genuinely brings me so much joy and pleasure to see the people I manage thrive. Creatively, my role spans from developing concept decks and seasonal narratives to guiding projects from ideation to execution. This includes development phases, milestone planning, lookbook shootings and set design, and personal styling with partners, the list goes on...
A balance of creative instinct and structured project management allows me to bring every concept from shows to collaborations to life. Formulating the very first idea all the way to experiencing the final outcome.
